Police Scotland tasked us with raising awareness of the signs of domestic abuse amongst a younger audience. Social media seemed like a rich place to hone an impactful idea. The result was a campaign that was shot on a phone, garnered a huge response online and was featured on the news.
Results
117,662
views on YouTube
views on YouTube
14,208
website visits during the campaign period (+98% YoY)
website visits during the campaign period (+98% YoY)
1,810%
increase in traffic from Glasgow
increase in traffic from Glasgow
953%
in traffic from Edinburgh
in traffic from Edinburgh
The film was so successful that an LGBT version was also commissioned,
that went live this year.
that went live this year.