Finding Cross-European Success for Novotel
Digital Activation
Brief
We were challenged to activate a family campaign digitally, engaging thousands of kids and parents, across borders and languages, without relying on specific devices or downloads.
The solution had to feel joyful, frictionless, and scalable, something that could live both on-site and online while elevating the brand experience at Novotel hotels throughout Europe.
Response
We armed Novotel with a QR-triggered web game that families could access
directly from posters and printed assets.
directly from posters and printed assets.
Having unearthed a set of archive characters from an old menu, we resurrected and reimagined
them into a Hide&Seek adventure crew led by 'Novo', the new mascot.
From visual storytelling and animation, to intuitive UX and game design, we created
a character-based experience that felt fun, natural and accessible to all ages.
them into a Hide&Seek adventure crew led by 'Novo', the new mascot.
From visual storytelling and animation, to intuitive UX and game design, we created
a character-based experience that felt fun, natural and accessible to all ages.
no app, no downloads And no barriers, available to play in 8 different languages.
Result
The campaign delivered impactful interaction at scale, online and on hotel floors.
>3k FAMILIES ENGAGED
>70 COUNTRIES PLAYED IN
67% ENGAGEMENT RATE
